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Documentation Index

Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt

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The Presence Rate measures how often a brand or domain appears across individual LLM-generated search results. It is expressed as a percentage from 0 to 100, reflecting the share of results in which:
  • a brand is mentioned in the answer,
  • a domain appears as a link,
  • or both, depending on the selected view.

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How the rate is calculated

For each analysed result, the platform detects whether a brand mention or a domain link is present. Each occurrence is counted, including multiple brand mentions inside the same answer. The Presence Rate is the proportion of eligible results where the brand or domain appears.
A result is eligible when it contains at least one brand mention or domain link. Results where no brands or domains appear are excluded — they offer no opportunity for visibility.
Presence is measured at the result level, not the prompt level. Each result counts independently. If the same prompt is analysed across five engines, that produces five distinct results.

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How to read the rate

The Presence Rate is a consistency signal.
  • A high Presence Rate means the brand or domain appears regularly across engines and prompts.
  • A low Presence Rate signals sporadic or limited exposure.
Presence Rate does not indicate how prominently a brand or domain appears, only whether it appears.

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How this KPI fits with other signals

Read alongside: Together, these KPIs contextualise exposure, impact and perception in generative answers.

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What’s next

Visibility Score

The prominence companion KPI.

Sentiment Score

The framing companion KPI.

Overview

Where the rate appears in the platform.