Share Of Model Scoring connects the creative library in Pencil Pro with the Share Of Model platform. The integration assesses how well each creative reflects your brand’s strategic attributes — based on LLM perception — and brings AI-informed feedback into the production process.Documentation Index
Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
Use this file to discover all available pages before exploring further.
Who it’s for
This feature is built for performance marketers, brand managers and creative teams who:- have both a Share Of Model and a Pencil workspace,
- need to evaluate brand consistency across creatives,
- want structured input to inform revisions,
- prefer to avoid switching platforms for insights.
- On-demand scoring grounded in LLM perception.
- Evaluation of how brand values (Innovation, Trust, etc.) appear in visual or copy elements.
- Score summaries directly inside Pencil.
- Full analyses stored in Share Of Model, with usage debited from the workspace credit quota.
How it works
When you launch a scoring request from Pencil:Send the creative to Share Of Model
The asset is sent along with the brand name, attributes, category, persona and other key inputs.
Run a scoring analysis
A Share Of Model Scoring analysis is initiated inside the corresponding workspace.
What it helps you do
- Validate brand alignment before campaign launch.
- Detect missing or overrepresented brand cues.
- Prioritise creative versions for testing.
- Support stakeholder feedback with objective, LLM-based evaluations.
Requirements
Available only to mutual clients of Pencil and Share Of Model.
- An active Share Of Model workspace for the Pencil client.
- A Share Of Model API token with editor permission at organisation level.
Step-by-step
Request the Share Of Model API token
Confirm the client has an active Share Of Model workspace, then request the API token from the dedicated Customer Success Manager. If unsure who to contact, post in the
#ask-us Slack channel.The token identifies the workspace, tracks analysis usage, and stores the results.
Connect Share Of Model to Pencil
In Pencil, go to Settings → Scores. Under Share Of Model, click Connect, paste the API token, then select the matching organization and workspace and confirm.
Launch a scoring request
From the Pencil creative library, select an image, video or text asset and click Request Share Of Model Score. Fill in:
- Brand name
- Category (e.g. Luxury skincare)
- Attributes — select 3 to 6 (e.g. Trust, Expertise, Innovation)
- Persona (optional) — e.g. Eco-conscious 40-year-old female
View the score in Pencil
Once processed, a summary score appears in Pencil with breakdowns on attribute alignment, visual and textual representation, and suggestions for improvement.
Open the full report in Share Of Model (optional)
A full analysis entry is created in the connected workspace. Open it in Share Of Model for full dashboards: LLM scoring, visual heatmaps, and perception charts.
Troubleshooting
How do I get a Share Of Model token?
How do I get a Share Of Model token?
The client doesn't have a workspace in Share Of Model
The client doesn't have a workspace in Share Of Model
The 'Request Score' button is disabled
The 'Request Score' button is disabled
The score is not returned
The score is not returned
The scoring is still processing in the background. Refresh after 1–2 minutes.
'Quota reached' message
'Quota reached' message
The Share Of Model workspace has no remaining credits. Contact the CSM to top up.
Invalid API token
Invalid API token
The token may be expired, copied incorrectly, or scoped to the wrong workspace. Generate a new token with help from the CSM.
What’s next
Pencil Agent
Use the Share Of Model agent inside Pencil for brand insights.
Asset Evaluation Starter Kit
Run evaluations directly in Share Of Model.