Share Of Model insights are now linked directly to Google Ads Performance Max (PMax) campaigns. Built in collaboration with Google’s R&D teams, this is the first opportunity to harness LLM brand-perception data to optimise paid-media performance at scale.Documentation Index
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What is Performance Max?
PMax is Google’s most automated, AI-driven campaign type. It reaches audiences across Google’s ecosystem — Search, YouTube, Display, Discover, Gmail — from a single campaign. Google’s AI handles bidding, targeting and ad creation; advertisers focus on providing high-quality creative assets.Core components
- Asset groups — the creative foundation: images, headlines, videos, logos. Each group reflects a product, audience, or creative theme.
- Search themes — intent-driven signals that help Google match ads to high-intent users. They act as “intent prompts” rather than traditional keywords.
Prerequisites
- An existing analysis on the Share Of Model platform.
- Org Owner or Org Editor access on Share Of Model.
- Google Ads accounts with Standard access added to your workspace.
- Active PMax campaigns and available asset groups.
How it works
Search Themes injection
Using Keyword Planner and AI filters, the most impactful Search Themes are added directly to your campaigns.
What makes it effective
- Semantic concepts — Search Themes reflect live user intent, not generic keywords.
- AI validation — embedding-based deduplication and relevance filtering.
- Strategic value — every theme is chosen for both demand and performance potential.
Added value
- Enhanced signals — clearer intent alignment and more resonant queries.
- Creative alignment — cohesive experience from ad to landing page.
- Visibility & traffic uplift — ads speak the language of your customers, lifting CTR and conversions.
- Faster optimisation — better targeting and richer data accelerate the learning curve.
- Direct push to Google Ads — apply recommendations or export for later.
Intent-based optimisation — Promotion Type Selector
Three-axis intent control lets you set guardrails at the asset-group level to keep PMax aligned with business goals.- Product (transactional)
- Service (solution)
- Brand (aspirational)
Focus — direct sales and high-conversion actions.Strategy — locks the model onto transactional keywords, ensuring budget is spent on users ready to purchase rather than information seekers.
Enhanced control & visibility
Search Themes pivot tables
Move beyond siloed management with a holistic view of your keyword strategy.- Dual perspective — toggle between a Search Themes view (which groups a theme impacts) and an Asset Groups view (thematic coverage per group).
- Smart harmonisation — instantly spot if the same theme is used across too many groups (avoid internal competition).
- Bulk management — keep, add or remove themes across the inventory from one interface.
- Inventory tracking — monitor Search Theme volume in real time (e.g. 3/50) to stay within Google’s limits.
Native Google Ads data integration
Assess campaign health without switching platforms.- Ad strength visualisation — Poor / Average / Good scores identify assets that need a refresh.
- Live status flags — manage Enabled / Paused statuses and campaign names within the optimisation workflow.
Relevance scores & predictive metrics
Every Search Theme suggestion includes algorithmic justification.- Relevancy score — Strong / Average / Weak indicator based on historical performance and Asset Group semantics.
- Logic summaries — a “Why” block per recommendation, explaining the optimisation logic.
- Incremental learning — the system prioritises thematic patterns that historically drive the highest performance for your account.
What’s next
TikTok Search Ads
Activate Share Of Model insights on TikTok.
Smart Audience
LLM-powered audience segments for paid campaigns.