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Documentation Index

Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt

Use this file to discover all available pages before exploring further.

A Brand in Share Of Model is a first-class entity, not a free-text label. Every analysis you create — Brand or Search — is anchored on entries from the Brand Catalog, which is what lets the platform compare apples to apples across modules and over time.

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What a brand is

A catalogued brand has:
  • a canonical name (the form the platform uses internally),
  • a domain (the brand’s primary website),
  • optional visual identity assets — colors, logos, banner — used in the UI.
Brand names are case-insensitive and unique. “AWS” and “aws” are the same brand. This guarantees that when you reference a brand from one analysis to another, both point at the same entity.

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Variations and mentions

Brands are not always referenced by their canonical name. LLMs answer in natural language and mention the same brand as:
  • the canonical name (e.g. “Amazon Web Services”),
  • a common acronym or alias (e.g. “AWS”),
  • a parent company or product line variation (e.g. “Amazon Cloud”).
The platform groups these mentions back to the canonical brand whenever a section of the product surfaces “any brand the model named”. You see the canonical brand, but the underlying mention can come from any known variation.
Variation grouping applies to discovery sections like Brand Awareness, where the platform extracts brand names from free-form LLM answers. In sections that target a specific brand by name (Brand Perception, Category Perception, Key Attributes), the brand under analysis is the only one being asked about, so variation handling is not relevant there.

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Competitors

Competitors are brands too. When you configure a Brand analysis with three competitors, you are picking three other entries from the catalogue. The same brand can therefore appear:
  • as the subject of one analysis,
  • as a competitor in another analysis,
  • as a mention inside a third analysis run by a different team.
Use this consistently — naming a competitor “Nikee” instead of “Nike” creates a separate, isolated entry that won’t roll up to the real Nike’s data.

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Why the catalogue matters

A consistent catalogue is what makes cross-analysis comparison possible. It powers:
  • Awareness benchmarks — share-of-voice for the same set of brands across categories.
  • Competitor tracking — your brand’s perception trend versus a stable competitor list.
  • Source attribution — which Reddit threads or news outlets fed an LLM’s view of a known brand.
  • API consistency — the same brand_id returns matching entities across endpoints.

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When to add a new brand

Add a new entry when:
  • you want to track a competitor not already catalogued,
  • you start covering a new category and need its anchor brands,
  • you onboard a new client whose brand isn’t yet in the catalogue.
Avoid creating duplicates — search the catalogue first.

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What’s next

Analyses & Collects

The data unit that consumes brands.

Brand Analysis Starter Kit

Use the catalogue to run an analysis.

FAQs

Common questions on brand handling.