In generative search, visibility is not only about being present — it is also about how prominently a brand or domain appears in the answer. The Visibility Score measures the overall visibility level of a brand and/or domain inside LLM-generated responses, based on:Documentation Index
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- how often it appears,
- and, where applicable, how highly it is positioned when shown as a link.
0 to 100. Higher values mean stronger and more consistent visibility across results.
Depending on the view, the Visibility Score can be calculated for:
- Brand mentions
- Domains appearing as links
- Both combined
How the score is calculated
The score combines two complementary signals:- Presence Rate — how often a brand or domain appears across individual search results.
- Average top ranking (links only) — how prominently a domain is positioned when it appears as a link.
0 to 100. Higher presence and better average position move the score closer to 100.
How to read the score
- A high score indicates frequent and prominent visibility.
- A lower score may reflect limited exposure, weaker positioning, or both.
How this KPI fits with other signals
The Visibility Score complements:- Presence Rate — focuses on frequency of appearance.
- Sentiment Score — qualifies how brand mentions are framed.
- frequent but low-impact visibility,
- strong positioning with limited coverage,
- visible narratives that are positively or negatively framed.
What’s next
Presence Rate
What it measures and how to read it.
Sentiment Score
What it measures and how to read it.
Overview
Where the score appears in the platform.