Share Of Model — the new brand-performance metric
In the age of AI-driven content, understanding how your brand is perceived by LLMs is essential. Models like GPT-4o now shape brand visibility by influencing how often and in what context brands are mentioned. Share Of Model gives marketing teams a way to track, understand and optimise their brand’s presence and performance on leading AI-powered search platforms — ChatGPT, Gemini, LLaMA, and others.AI Brand Awareness
Within a category
Brand awareness is a key indicator of visibility and recognition. Evaluating awareness through LLMs in a specific category reveals how often a brand is mentioned or recognised across digital contexts. Use this to understand your presence in the broader landscape and refine your marketing accordingly.Read more — Awareness Analysis
Category Landscape — Awareness.
LLM Perception Analysis
In a category
Perception shapes brand identity, strategic decisions and customer engagement. LLMs offer an unbiased, data-driven evaluation of brands by surfacing strengths and weaknesses. Comparing brands across LLMs surfaces the perceived attributes that define each brand’s market presence.Read more — Pros & Cons
Pros & Cons — Category Perception.
Within specific attributes
Perception of attributes — quality, innovation, customer service — gives a quantifiable, side-by-side view of how a brand is evaluated against competitors.Read more — Key Attributes
Key Attributes — Brand Perception.
What’s next
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