As LLMs like ChatGPT, Gemini and Perplexity reshape how customers search, shop and engage online, brands need to rethink how they track and optimise their marketing strategy. These AI platforms are no longer just chat tools — they actively shape consumer choices. The YouGov × Jellyfish Survey (October 2024) found that 66% of users aged 18–25 ask AI services like ChatGPT, Gemini or Meta AI to recommend a brand, product or service. Older demographics are following.Documentation Index
Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
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Share Of Model — the new brand-performance metric
In the age of AI-driven content, understanding how your brand is perceived by LLMs is essential. Models like GPT-4o now shape brand visibility by influencing how often and in what context brands are mentioned. Share Of Model gives marketing teams a way to track, understand and optimise their brand’s presence and performance on leading AI-powered search platforms — ChatGPT, Gemini, LLaMA, and others.AI Brand Awareness
Within a category
Brand awareness is a key indicator of visibility and recognition. Evaluating awareness through LLMs in a specific category reveals how often a brand is mentioned or recognised across digital contexts. Use this to understand your presence in the broader landscape and refine your marketing accordingly.Read more — Awareness Analysis
Category Landscape — Awareness.
LLM Perception Analysis
In a category
Perception shapes brand identity, strategic decisions and customer engagement. LLMs offer an unbiased, data-driven evaluation of brands by surfacing strengths and weaknesses. Comparing brands across LLMs surfaces the perceived attributes that define each brand’s market presence.Read more — Pros & Cons
Pros & Cons — Category Perception.
Within specific attributes
Perception of attributes — quality, innovation, customer service — gives a quantifiable, side-by-side view of how a brand is evaluated against competitors.Read more — Key Attributes
Key Attributes — Brand Perception.
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