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Documentation Index

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The Asset Evaluation feature provides a systematic way to assess how well creative assets align with campaign objectives. It focuses on key brand attributes — trustworthiness, innovation, ease of use, and others you define — and exposes how AI perceives and interprets these elements.

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How it works

1

Score brand attributes

Each creative asset is analysed and scored against every brand attribute, giving a clear measure of how effectively it carries the brand’s core messaging.
2

Analyse content consistency

Multimodal LLMs evaluate text, images and videos together to determine whether they align with predefined campaign objectives.
3

Refine in a few clicks

A guided interface lets you assess relevance and adjust campaigns quickly, without leaving the platform.

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Key features

Evaluate and rank

Rank creative assets by alignment with key brand attributes to prioritise the strongest content.

Compare assets

Compare two versions of an asset side by side to identify the most effective execution.

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Benefits for marketers

  • Enhanced transparency — clear insight into how AI evaluates your creatives.
  • Brand consistency — verify that every asset conveys the brand’s key attributes.
  • Refined messaging — measure how well messages resonate and adjust campaigns accordingly.
  • Optimised selection — identify the most relevant version through comparative analysis.

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What’s next

Asset Evaluation Starter Kit

Run your first evaluation step by step.

GEO Audit

Assess your website’s readiness for AI-generated answers.