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In addition to the REST API, Share Of Model exposes a Model Context Protocol (MCP) server. Any MCP-compatible client — Claude Desktop, Claude Code, Microsoft Copilot Studio, MCP Inspector, custom agents — can call Share Of Model endpoints directly as tools. There is no custom integration to build: connect with your existing Share Of Model account and start querying your data in natural language.

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Connect your client

1

Open the connector settings

Open Settings → Connectors, scroll to the bottom, and click Add custom connector.
2

Paste the MCP URL

Click Connect.
3

Sign in

A browser window opens — sign in with your Share Of Model account (same credentials as the web app). Once authenticated, the assistant has access to the available tools.

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Available tools

Every GET endpoint of the API Reference is exposed as an MCP tool, except account administration (API keys, platform integrations and accounts, user roles, favourites, SSO and SCIM). Both API surfaces are covered — the Core API (organisations and workspaces, analyses, brand metrics, asset evaluations) and the Search API (visibility score, presence rate, keyword gaps) — plus get_current_user, which lets the assistant tailor answers to you and check what you can create. The assistant can also set things up for you: create brand analyses, Search analyses, GEO audits and personas after pricing them, and manage asset evaluations. See Write tools for the full list.
Write tools act with your own role: you need to be Editor or Owner of the organisation, or Editor of the workspace. Before creating an analysis or a GEO audit, the assistant shows you the full setup and its cost, and waits for your explicit confirmation.
The server also ships domain skills — glossaries, reporting playbooks, security and compliance notes, and the procedures to create brand analyses, Search analyses and GEO audits — that the assistant loads on its own. In practice this means you can ask about a metric by name without first explaining what it measures. The documentation search tools are mounted too, so the assistant can look things up in these docs mid-conversation.

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Guided workflows

Thirteen pre-built prompts cover the most common analyses and setups, so you don’t have to phrase the request yourself: In Claude Desktop and Claude Code these appear in the prompt or slash-command picker once the connector is authenticated.

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Example prompts

Once connected, ask your assistant questions like:
  • List the workspaces I have access to.
  • Show me all completed analyses in this workspace.
  • What brands are included in the running shoes analysis?
  • Compare the share of voice between Nike and Adidas over the last 30 days.
  • Which brands have the strongest awareness index?
  • Show me the key strengths and weaknesses for each competitor.
  • How does our brand perform across ChatGPT, Gemini, and Claude?
  • Give me strategic insights for this analysis.
  • What assets have been evaluated and which ones scored highest?
  • Set up a brand analysis for Nike in France.
  • How much would a GEO audit of these three pages cost?

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What’s next

Microsoft Copilot Studio

Publish an agent to Teams and Microsoft 365 Copilot.

API Documentation Guide

Use the REST API directly.

API Reference

Browse the MCP integration spec.