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Brands running TikTok Search Ads often struggle to choose the right keywords. TikTok’s in-platform suggestions provide volume and relevance but lack brand and category nuance — while Share Of Model has rich thematic insight that, until now, couldn’t be activated directly in TikTok. The Share Of Model + TikTok Search Ads integration bridges that gap by transforming Share Of Model insights into actionable, high-intent keyword recommendations for your TikTok Search campaigns.

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Why it matters

TikTok Search Ads reach users with strong intent — people actively searching for products, services or brands. Performance depends on selecting the right keywords, but today’s workflow is largely manual, guess-based and disconnected from brand insight. This integration combines:
  • LLM-driven brand and category themes from multi-channel perception data,
  • TikTok’s Keyword Recommendation API with search volume and relevance,
  • a new theme-based ranking engine inside Share Of Model that surfaces the most strategic terms.
The result: smarter, more contextual keyword selection aligned with what your audience actually searches for.
TikTok integration

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What the integration delivers

Smart keyword recommendations

Brand or category insight (English only) is converted into themes and matched with TikTok recommended keywords, ranked by thematic relevance, search volume and user-intent signals.

Theme-driven keyword groups

Keywords are organised under themes so the strategic connections behind each recommendation are explicit.

Export to TikTok Ads Manager

Select the keywords you want and export an .xlsx formatted for TikTok Ad Groups, ready to upload into your Search campaign setup.

In-platform integration

Available in Activation → TikTok within Share Of Model.
Direct API push to TikTok will arrive in Phase 2.

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Who it’s for

  • Performance marketers
  • Growth managers
  • Paid media strategists running TikTok Search Ads
  • Anyone looking to improve keyword targeting with a data-driven, insight-backed workflow

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Benefits

  • Higher performance — keywords with real brand resonance and proven search intent.
  • More strategic targeting — contextual themes, not just raw keyword lists.
  • Faster, more efficient workflows — automate thematic discovery instead of doing manual research.
  • A clear bridge between insight and activation — turn Share Of Model perception insights into TikTok campaign improvements.
This launch is an important step in making Share Of Model not just an insight platform, but a performance activation engine — starting with one of the world’s most culturally influential ad platforms.

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What’s next

Google Ads PMax

Activate Share Of Model inside Google Ads.

Smart Audience

LLM-powered audience segments for paid campaigns.