Why it matters
TikTok Search Ads reach users with strong intent — people actively searching for products, services or brands. Performance depends on selecting the right keywords, but today’s workflow is largely manual, guess-based and disconnected from brand insight. This integration combines:- LLM-driven brand and category themes from multi-channel perception data,
- TikTok’s Keyword Recommendation API with search volume and relevance,
- a new theme-based ranking engine inside Share Of Model that surfaces the most strategic terms.
What the integration delivers
Smart keyword recommendations
Brand or category insight (English only) is converted into themes and matched with TikTok recommended keywords, ranked by thematic relevance, search volume and user-intent signals.
Theme-driven keyword groups
Keywords are organised under themes so the strategic connections behind each recommendation are explicit.
Export to TikTok Ads Manager
Select the keywords you want and export an
.xlsx formatted for TikTok Ad Groups, ready to upload into your Search campaign setup.In-platform integration
Available in Activation → TikTok within Share Of Model.
What the integration does
- Works across all TikTok Search campaign types
- Generates 100 keywords by default, organised by theme
- Each keyword includes a relevancy score so you can evaluate fit at a glance — including the initial set
- Generate More lets you dial up additional keywords, with theme selection to focus on the areas most relevant to your strategy
- The algorithm is conservative by design: it only flags keywords for removal when they present a brand safety risk (e.g. harmful, discriminatory, or sensitive content) — preserving your existing keyword strategy wherever possible
How to connect and start an optimization
Connect your TikTok Ads Manager
Go to Workspace Settings → Integrations and link the client’s TikTok Ads Manager account via the TikTok Connector.
Create a new optimization
Go to Integrations → TikTok Search Ads Keywords and click + New Optimization. The setup is a 3-step flow:
- Destination — Select the TikTok account, the campaign you want to optimize, and the specific ad groups to target. Keywords are applied at the ad group level, so selecting the right ad groups matters.
- Source — Select the Share of Model analysis whose insights will feed the optimization. You can search across all available analyses by brand name or category.
- Summary — Review and confirm before the optimization is created.
Requires Editor or Owner permissions on the workspace.
Who it’s for
- Performance marketers
- Growth managers
- Paid media strategists running TikTok Search Ads
- Anyone looking to improve keyword targeting with a data-driven, insight-backed workflow
Benefits
- Higher performance — keywords with real brand resonance and proven search intent.
- More strategic targeting — contextual themes, not just raw keyword lists.
- Faster, more efficient workflows — automate thematic discovery instead of doing manual research.
- A clear bridge between insight and activation — turn Share Of Model perception insights into TikTok campaign improvements.
What’s next
Google Ads PMax
Activate Share Of Model inside Google Ads.
Smart Audience
LLM-powered audience segments for paid campaigns.