Skip to main content
The Prompts view shows the presence and positioning of your domain and brand for each tracked prompt across traditional and generative engines. Click any prompt to open SERP and LLM snapshots, plus competitor positioning per engine.
Prompts view

Prompts view

What this view helps you analyse

You get prompt-level visibility across both traditional and generative engines.

Compare Domain and Brand performance

Toggle between two display modes at the top of the page:
Display mode toggle

Domain URL vs Brand Mention toggle

  • Domain URL — positions of your URLs across engines. Brand mentions are flagged with quotes (") next to the URL position.
  • Brand Mention — positions of your brand mentions across engines.
Brand mention position are not collected for traditional Google Traditional Search engine.

How prompts are positioned and mentioned

Prompts table

Prompt-level rankings table

Default columns
  • Prompt — every prompt entered during setup, with its thematic and topic.
  • Search Interest — score based on Google Ad Planner search volume of the main keywords in the prompt, weighted by relevance and 12-month trend.
  • Engines — positions of your domain URL and brand mentions across:
    • Search engines (Google, Bing) — domain URL only
    • AI Overviews (Google AI Overview, Bing AI Overview) — both modes
    • Generative engines (Gemini, Perplexity, SearchGPT, Google AI Mode, Claude) — both modes
Optional columns (via the Columns (6/8) button)
  • Tag — prompt categorisation (prompt-type, strength/weakness, persona, funnel stage)
  • Volume (Avg.) — search volume for the prompt as retrieved from the SEMrush API

Prompt details: position vs. competitor landscape

Click a prompt or the Details button to open the side panel.
Prompt details

Prompt details side panel

Three sections cover how your domain and brand appear in results.Ranked URLs — your highest-positioned URLs for the prompt.
Ranked URLs

Ranked URLs

  • Engine — engine where your domain ranks
  • URL — the ranked URL (clickable)
  • Position — rank of your URL
  • Total Prompts — number of times this URL appears across all audited prompts on the engine
Brand Mentions — how often your brand is mentioned in results.
Brand Mentions

Brand Mentions

  • Engine — engine where the mention is found
  • Brand Mention — name of the brand mentioned in AI Overview / generative answers
  • Position — rank of the mention
  • Iteration — number of times the mention was detected across audited prompts
Snapshots — capture of each SERP, AI Overview or LLM response where your brand or domain appears.
Snapshots

Snapshots

Key benefits

  • Visualize prompts where your domain ranks and your brand is mentioned.
  • Filter by engine and thematic.
  • Drill into prompt-level details to compare against competitors.
  • Access SERP and LLM screenshots for every appearance.

Extra features

Extra features

Extra table features

  • Filters — refine the table and side panel data dynamically.
  • Add/Hide columns — adapt the table to your workflow.
  • Export — extract filtered tables to CSV or Excel.
  • Search — find a prompt via the search bar.
  • Sort — order by any column, ascending or descending.

What’s next

Visibility Gap

Compare prompt-level performance with competitors.

Fan-out Queries

See the internal queries LLMs use to build answers.