What is a brief?
When you add an opportunity to your plan, the platform automatically generates a production brief for each step of that action. Briefs are designed to be used directly - handed to a content team, used to prep a client conversation, or exported as a Word document.- Generation typically takes under a minute. While it’s being prepared, you’ll see “Preparing brief…” in the interface.
Brief structure
Every brief follows the same six-section format:| Section | What it contains |
|---|---|
| Context & reasoning | The action label, a 3-sentence explanation of the gap, and the team responsible |
| Thematic briefing | Why this thematic is strategic, the anchor prompt, secondary prompts, and shared intent |
| Content angle | Recommended angle, linked queries, format, personas, core keywords, and title options |
| Production structure | Channel-specific guidelines - script, copy, ad copy, or page structure depending on the channel |
| Execution plan | Step-by-step plan with timing or structure |
| GEO checklist | Priority-ranked optimisation checks (Critical / High / Medium) |
One action, multiple briefs
Each action is broken into sequential briefs - usually 1 to 4 depending on the channel. Complete them in order, since later briefs often build on the output of earlier ones.\ For example, a YouTube action might have:- A video content creation brief (what to produce and why)
- A YouTube configuration brief (how to optimise the metadata once it’s live)