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Video Content Analysis explains why a YouTube video gets cited by AI engines and what that means for a partnership with its creator. Pick a video that AI assistants already cite in your projects, run the analysis, and get a structured breakdown you can turn into a creator brief. The Leaderboard tells you who to work with. Video Content Analysis tells you how to brief them.

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Before you start

  • Which videos can be analysed? Only YouTube videos that AI engines cite in your Share of Model projects. These are the same videos you see in the Leaderboard and the Video Content Analysis tab. You can’t paste in a YouTube link from somewhere else.
  • Credits. Each analysis uses credits from your workspace. The cost is shown on the video card before you start.
  • Language. The analysis is generated in English.

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Run an analysis

  1. Open Integrations › YouTube Creator Partnerships and go to the Video Content Analysis tab.
  2. Browse the videos in grid or list view. Use the filters to narrow them down by creator, topic or date. Each card shows the creator, the publication date and whether the video has been analysed yet.
  3. Click Analyze on a video. To analyse several videos at once, select them and start the analysis from the selection bar.
  4. The analysis runs in the background, which can take a few minutes. You can keep working in Share of Model while it runs. The card shows a processing state until it’s done.
  5. When the analysis is ready, the video’s status changes to Analyzed. Click the video to open its analysis panel.
Tip: Start with the videos that are cited most often for the topics you care about. They have the most influence on what AI assistants say about your category.

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Read the analysis

The analysis panel has an Overview for a quick read, followed by five detailed sections.

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Overview

A one-screen summary: the video’s GEO compliance score, its key messages, how it’s structured and paced, the brands it mentions, and the key takeaways for working with this creator.

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1. GEO compliance signal: why the video gets cited

The video is checked against 7 GEO best practices for video. GEO (Generative Engine Optimisation) covers the practices that make content easy for AI engines to find, understand and cite. You get a GEO compliance score from 0 to 10 and a short summary naming the one or two signals that helped or held back the score most.

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2. Creator’s editorial position: what the creator says

  • Up to 3 key messages. For each one, you see the type of evidence used (data, personal experience, expert, demonstration, anecdote) and the timestamps where it comes up.
  • The main question the video answers, phrased the way a user would search for it, and the type of question (informational, comparison, transactional and so on).
  • A short, neutral summary of the video.

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3. Narrative structure & style: how the video is built

Story arc (tutorial, review, comparison, case study and so on), structure, tone, pacing, emotional arc, information density and production format. A short expert note explains how these choices make the content easier or harder for AI engines to cite.

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4. Brands & products mentioned: who appears

Every brand mentioned in the video, spoken or shown on screen, ranked by number of mentions. For each brand you see:
  • Spoken and on-screen mentions, where it first appears, and whether it’s the main subject
  • How it’s presented: positive, neutral, critical, comparative or in passing
  • How the product is shown (in use, close-up, packshot, in the background and so on), and whether a price is mentioned
  • How it’s positioned against the other brands in the video
A short summary describes the competitive landscape in the video and what it means for your brand.

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5. Key takeaways for working with this creator

The previous four sections turned into recommendations for a partnership:
  • GEO practices the creator already uses, which a partnership should keep
  • GEO gaps a partnership could close (for example, publishing a transcript page)
  • A recommended video structure and where your brand fits in it
  • The level of brand integration to aim for: a mention, a dedicated segment, a full integration or a series
  • Proof points (facts, data, expert quotes) to give the creator
  • A short brief summary of guidelines, ready to use in a brief
Good to know: This section is an internal starting point for your team. It is never shown or sent to the creator. When you create a brief, Share of Model uses it to tailor the brief to the creator’s channel.

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Next step: create a brief

From an analysed video, click Create a brief to open the Creator Brief agent with this video’s analysis already loaded. See Create a creator brief.

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FAQ

Can I analyse any YouTube video? No. Only videos that AI engines cite in your projects can be analysed. That way, every analysis relates to content that already shapes AI answers in your category. Do I need to run an analysis before creating a brief? No. You can create a brief from a creator’s profile data alone. An analysis makes the brief more specific to that creator’s channel. Is a high GEO compliance score a guarantee of citation? No. The score measures how closely a video follows known GEO best practices. These practices make citation more likely, but they don’t guarantee it. Do I have to wait on the page while the analysis runs? No. The analysis runs in the background. Come back to the Video Content Analysis tab to see the result.