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Creator Location shows where the creators cited by AI engines are based. Use it to find influential creators in a given market and build local partnerships.

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About location data

A creator’s location is the country they set on their YouTube channel configuration. Share of Model gets it from YouTube. Some things to keep in mind:
  • Creators choose their own country, and they may not update it if they move.
  • A channel’s country doesn’t always match its audience’s country. A creator based in one country can mostly speak to viewers in another.
  • Some creators don’t set a country. They still appear in the creator list, but not on the map. A note below the map tells you how many creators this applies to (for example, “3 of 33 creators have no mappable channel country and aren’t shown on the map”).

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Explore the map

  1. Open Integrations › YouTube Creator Partnerships and go to the Creator Location tab.
  2. Set your filters (period, AI engines, projects, brands, categories). The map and the list update every time you change a filter.
  3. Countries with at least one cited creator are highlighted on the map.
  4. Click a country to see only the creators based there. The label at the top left of the map and the list title show the country you selected.
  5. Use + and − to zoom in and out, and the reset button to go back to the worldwide view.
Tip: For a local campaign, pick the country first, then look at the top creators in the list. These are the local voices AI engines already trust in your category.

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Read the Top creators list

The panel next to the map ranks the creators for the area you selected (Worldwide by default). The total number of creators is shown below the list. Use the page numbers to see more.

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Shortlist and export

  • Shortlist a creator: click the bookmark icon. Shortlisted creators appear in the Partnership Briefs tab, where you can create a brief for them.
  • Export CSV: download the list for the selected area. The export includes only the creators that match your current filters.

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FAQ

Why isn’t a creator shown on the map? They haven’t set a country on their YouTube channel. They still appear in the list when you view Worldwide. Is the location where the creator’s audience lives? No. It’s the country the creator set on their channel. Their audience can be somewhere else. Does the Influence Score change when I select a country? The ranking only includes creators based in that country. Each creator’s Influence Score is still calculated against all the citations that match your filters. Can I filter by more than one country? Not yet. Select one country at a time, or use Worldwide to see every creator.