Metrics
Overall Brand Awareness Score
Provides a single composite score combining mention frequency and ranking position,
offering an at-a-glance measure of overall brand awareness strength.
The awareness index is a normalized score that weights both how often a brand appears and its typical
position when mentioned. Higher scores indicate stronger overall brand awareness. This single metric
simplifies brand comparison and provides a quick snapshot of brand health without analyzing multiple
dimensions separately.
**When to use:** User wants a single awareness score for quick comparison, needs simplified brand
rankings, wants to benchmark brand performance, or requires one number to track brand health.
**Common user queries:**
- "What's the awareness index for each brand?"
- "Give me a single awareness score"
- "Rank brands by overall awareness"
- "Show me brand health scores"
- "Compare brands using one metric"
- "What's Nike's overall awareness level?"
**Returns:** Array of brands with their composite awareness index scores.
Example: [{"brand": "Nike", "awareness_index": 0.78},
{"brand": "Adidas", "awareness_index": 0.54}]
Required permission: `read:analysis`.
GET
Overall Brand Awareness Score
Path Parameters
Query Parameters
Filter by a list of persona IDs. Values should be comma separated, without brackets or spaces. The IDs are resolved to the persona labels recorded on the analysis, so this returns the same rows as the equivalent persona__in call. Use it for analyses that carry persona_ids; analyses predating persona records have none, and must be filtered with persona or persona__in. An ID that is not one of the analysis's personas matches no rows.
Filter by one specific source.
Available options:
claude-3-5-sonnet, claude-4-5-sonnet, claude-4-6-sonnet, claude-4-sonnet, deepseek-chat, deepseek-reasoner, deepseek-v3.2-maas, gemini-1.5-pro, gemini-2.0-flash, gemini-2.5-flash, gemini-2.5-flash-grounded, gemini-2.5-flash-lite, gemini-3-flash-preview, gemini-3.5-flash-lite, google-ai-mode, gpt-3.5-turbo, gpt-4-turbo, gpt-4o, gpt-4o-mini-search, gpt-5, gpt-5.2, gpt-5.4-mini, meta-llama-3.1-70B-instruct-turbo, meta-llama-3.2-70B-instruct-turbo, meta-llama-3.3-70B-instruct-turbo, meta-llama-4-maverick, mistral-7B-instruct, muse-spark-1.2, muse-spark-1.3, perplexity-sonar, rufus Filter by a list of sources. Values should be comma separated, without brackets or spaces
Available options:
claude-3-5-sonnet, claude-4-5-sonnet, claude-4-6-sonnet, claude-4-sonnet, deepseek-chat, deepseek-reasoner, deepseek-v3.2-maas, gemini-1.5-pro, gemini-2.0-flash, gemini-2.5-flash, gemini-2.5-flash-grounded, gemini-2.5-flash-lite, gemini-3-flash-preview, gemini-3.5-flash-lite, google-ai-mode, gpt-3.5-turbo, gpt-4-turbo, gpt-4o, gpt-4o-mini-search, gpt-5, gpt-5.2, gpt-5.4-mini, meta-llama-3.1-70B-instruct-turbo, meta-llama-3.2-70B-instruct-turbo, meta-llama-3.3-70B-instruct-turbo, meta-llama-4-maverick, mistral-7B-instruct, muse-spark-1.2, muse-spark-1.3, perplexity-sonar, rufus Overall Brand Awareness Score