Metrics

Brand Market Share Metric

Calculates each brand's weighted market presence by combining mention frequency with ranking position, showing true market dominance. Share of voice considers both how often a brand is mentioned AND where it ranks, giving higher weight to top positions. A brand mentioned 50% of the time at position 1 has higher share of voice than a brand mentioned 50% at position 5. This metric represents the brand's actual "voice" or presence in AI recommendations, similar to advertising share of voice. **When to use:** User wants to measure true market dominance, combine awareness with prominence, identify market leaders accounting for position, or calculate weighted brand presence. **Common user queries:** - "Which brand has the highest share of voice?" - "Show me market share metrics" - "Calculate weighted brand presence" - "Who dominates the AI recommendation space?" - "Compare market voice across brands" - "What's Nike's share of voice?" **Returns:** Array of brands with their calculated share of voice percentages. Example: [{"brand": "Nike", "share_of_voice": 0.45}, {"brand": "Adidas", "share_of_voice": 0.28}] Required permission: `read:analysis`.

GET

organizations

{organization_id}

workspaces

{workspace_id}

analyses

{analysis_id}

metrics

brand_awareness

share_of_voice

Brand Market Share Metric

curl --request GET \
  --url https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice \
  --header 'Authorization: <api-key>'

import requests

url = "https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice"

headers = {"Authorization": "<api-key>"}

response = requests.get(url, headers=headers)

print(response.text)

const options = {method: 'GET', headers: {Authorization: '<api-key>'}};

fetch('https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
  CURLOPT_HTTPHEADER => [
    "Authorization: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("Authorization", "<api-key>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.get("https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice")
  .header("Authorization", "<api-key>")
  .asString();

require 'uri'
require 'net/http'

url = URI("https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["Authorization"] = '<api-key>'

response = http.request(request)
puts response.read_body

[
  {
    "brand": "<string>",
    "share_of_voice": "<string>"
  }
]

Authorizations

Authorization

string

header

required

Path Parameters

analysis_id

string<uuid>

required

A UUID string identifying the analysis.

organization_id

string<uuid>

required

A UUID string identifying the organization.

workspace_id

string<uuid>

required

A UUID string identifying the workspace.

Query Parameters

brand

string

Filter by one specific brand. Matching ignores case.

brand__in

string

Filter by a list of brands, comma separated without brackets and without spaces around the commas (Ford,Tesla Model Y). Matching ignores case.

collection_date

string<date>

Filter by a collection date being equal to the specified date. YYYY-MM-DD format

collection_date__gt

string<date>

Filter by a collection date being greater than the specified date. YYYY-MM-DD format

collection_date__gte

string<date>

Filter by a collection date being greater than or equal the specified date. YYYY-MM-DD format

collection_date__lt

string<date>

Filter by a collection date being less than the specified date. YYYY-MM-DD format

collection_date__lte

string<date>

Filter by a collection date being less than or equal the specified date. YYYY-MM-DD format

country

string

Filter by one specific country.

country__in

string

Filter by a list of countries. Values should be comma separated, without brackets or spaces

format

enum<string>

Available options:

csv,

json

limit

integer

Limit number of results.

persona

string

Filter by one specific persona.

persona__in

string

Filter by a list of personas. Values should be comma separated, without brackets or spaces

persona_ids

string

Filter by a list of persona IDs. Values should be comma separated, without brackets or spaces. The IDs are resolved to the persona labels recorded on the analysis, so this returns the same rows as the equivalent persona__in call. Use it for analyses that carry persona_ids; analyses predating persona records have none, and must be filtered with persona or persona__in. An ID that is not one of the analysis's personas matches no rows.

source

enum<string>

Filter by one specific source.

Available options:

claude-3-5-sonnet,

claude-4-5-sonnet,

claude-4-6-sonnet,

claude-4-sonnet,

deepseek-chat,

deepseek-reasoner,

deepseek-v3.2-maas,

gemini-1.5-pro,

gemini-2.0-flash,

gemini-2.5-flash,

gemini-2.5-flash-grounded,

gemini-2.5-flash-lite,

gemini-3-flash-preview,

gemini-3.5-flash-lite,

google-ai-mode,

gpt-3.5-turbo,

gpt-4-turbo,

gpt-4o,

gpt-4o-mini-search,

gpt-5,

gpt-5.2,

gpt-5.4-mini,

meta-llama-3.1-70B-instruct-turbo,

meta-llama-3.2-70B-instruct-turbo,

meta-llama-3.3-70B-instruct-turbo,

meta-llama-4-maverick,

mistral-7B-instruct,

muse-spark-1.2,

muse-spark-1.3,

perplexity-sonar,

rufus

source__in

enum<string>

Filter by a list of sources. Values should be comma separated, without brackets or spaces

Available options:

claude-3-5-sonnet,

claude-4-5-sonnet,

claude-4-6-sonnet,

claude-4-sonnet,

deepseek-chat,

deepseek-reasoner,

deepseek-v3.2-maas,

gemini-1.5-pro,

gemini-2.0-flash,

gemini-2.5-flash,

gemini-2.5-flash-grounded,

gemini-2.5-flash-lite,

gemini-3-flash-preview,

gemini-3.5-flash-lite,

google-ai-mode,

gpt-3.5-turbo,

gpt-4-turbo,

gpt-4o,

gpt-4o-mini-search,

gpt-5,

gpt-5.2,

gpt-5.4-mini,

meta-llama-3.1-70B-instruct-turbo,

meta-llama-3.2-70B-instruct-turbo,

meta-llama-3.3-70B-instruct-turbo,

meta-llama-4-maverick,

mistral-7B-instruct,

muse-spark-1.2,

muse-spark-1.3,

perplexity-sonar,

rufus

Response

brand

string

required

Pattern: ^-?\d{0,1}(?:\.\d{0,4})?$

Brand Market Share Metric

curl --request GET \
  --url https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice \
  --header 'Authorization: <api-key>'

import requests

url = "https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice"

headers = {"Authorization": "<api-key>"}

response = requests.get(url, headers=headers)

print(response.text)

const options = {method: 'GET', headers: {Authorization: '<api-key>'}};

fetch('https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "GET",
  CURLOPT_HTTPHEADER => [
    "Authorization: <api-key>"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("Authorization", "<api-key>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.get("https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice")
  .header("Authorization", "<api-key>")
  .asString();

require 'uri'
require 'net/http'

url = URI("https://api.shareofmodel.ai/v1/organizations/{organization_id}/workspaces/{workspace_id}/analyses/{analysis_id}/metrics/brand_awareness/share_of_voice")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["Authorization"] = '<api-key>'

response = http.request(request)
puts response.read_body

[
  {
    "brand": "<string>",
    "share_of_voice": "<string>"
  }
]

Overview

Core API

Search API

Brand Market Share Metric

Authorizations

Path Parameters

Query Parameters

Response