Metrics
Brand Ownership of Each Theme
Shows which brands dominate each perception theme (cluster), revealing market le
adership in specific attributes.
For each theme, this endpoint shows what percentage each brand owns. For example,
in the 'Comfortable' cluster: Nike 30%, Puma 45%, Adidas 25%. This identifies which brands own which themes in consumers' minds. Perfect for finding category leaders in specific attributes or identifying white space opportunities.
**When to use:** User wants to find which brand leads in a specific attribute, identify competitive positioning by theme, discover market gaps in certain perceptions, or understand brand ownership of key themes.
**Common user queries:**
- "Which brand is strongest in comfort?"
- "Who owns the 'affordable' perception?"
- "Show me brand leadership by theme"
- "Which brands dominate the quality perception?"
- "Compare brand positions on style"
- "Who are the leaders in each cluster?"
**Returns:** Object with cluster names containing brand ownership percentages.
Example: {"Comfortable": {"Nike": "0.30", "Adidas": "0.25", "Puma": "0.45"}, "Sporty": {"Nike": "0.20",
"Adidas": "0.16", "Puma": "0.64"}}
Required permission: `read:analysis`.
GET
Brand Ownership of Each Theme
Path Parameters
Query Parameters
Filter by a list of persona IDs. Values should be comma separated, without brackets or spaces. The IDs are resolved to the persona labels recorded on the analysis, so this returns the same rows as the equivalent persona__in call. Use it for analyses that carry persona_ids; analyses predating persona records have none, and must be filtered with persona or persona__in. An ID that is not one of the analysis's personas matches no rows.
Filter by one specific source.
Available options:
claude-3-5-sonnet, claude-4-5-sonnet, claude-4-6-sonnet, claude-4-sonnet, deepseek-chat, deepseek-reasoner, deepseek-v3.2-maas, gemini-1.5-pro, gemini-2.0-flash, gemini-2.5-flash, gemini-2.5-flash-grounded, gemini-2.5-flash-lite, gemini-3-flash-preview, gemini-3.5-flash-lite, google-ai-mode, gpt-3.5-turbo, gpt-4-turbo, gpt-4o, gpt-4o-mini-search, gpt-5, gpt-5.2, gpt-5.4-mini, meta-llama-3.1-70B-instruct-turbo, meta-llama-3.2-70B-instruct-turbo, meta-llama-3.3-70B-instruct-turbo, meta-llama-4-maverick, mistral-7B-instruct, muse-spark-1.2, muse-spark-1.3, perplexity-sonar, rufus Filter by a list of sources. Values should be comma separated, without brackets or spaces
Available options:
claude-3-5-sonnet, claude-4-5-sonnet, claude-4-6-sonnet, claude-4-sonnet, deepseek-chat, deepseek-reasoner, deepseek-v3.2-maas, gemini-1.5-pro, gemini-2.0-flash, gemini-2.5-flash, gemini-2.5-flash-grounded, gemini-2.5-flash-lite, gemini-3-flash-preview, gemini-3.5-flash-lite, google-ai-mode, gpt-3.5-turbo, gpt-4-turbo, gpt-4o, gpt-4o-mini-search, gpt-5, gpt-5.2, gpt-5.4-mini, meta-llama-3.1-70B-instruct-turbo, meta-llama-3.2-70B-instruct-turbo, meta-llama-3.3-70B-instruct-turbo, meta-llama-4-maverick, mistral-7B-instruct, muse-spark-1.2, muse-spark-1.3, perplexity-sonar, rufus Brand Ownership of Each Theme