> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brief Creation

The Creator Brief agent helps you write a **partnership brief for one YouTube creator**. The brief invites the creator to make a video on a specific topic and gives them practical guidelines to make that video more likely to be cited by AI engines, without taking away their own voice.

You chat with the agent, it drafts the brief, you refine it, then you save it and download it as a PDF to share with the creator.

***

## How it works

1. **The agent already knows the creator.** It loads their profile automatically: description, location, audience, frequent topics and partnership options.
2. **It uses your video analyses when they exist.** If you've already analysed some of the creator's videos, the agent uses those analyses to tailor the brief to their channel. See **<u>Video Content Analysis</u>**.
3. **You add the brand context.** The agent asks only for the information it's missing.
4. **You choose the topic together.** The agent suggests two or three topics that match both the creator and your brand.
5. **It writes the brief.** You edit it in the chat or directly in the editor, then save it.

***

## Create a brief

1. Open **Integrations › YouTube Creator Partnerships**.
2. Start a brief:
   * in the **Partnership Briefs** tab, click **Create a brief** on a creator's row, or
   * from an analysed video, click **Create a brief** in the analysis panel.
3. The agent opens and tells you what it already knows about the creator, including how many of their videos have been analysed.
4. **Give the brand context.** The agent asks for anything that's missing:

   | Field | Required? | What to give |
   | :- | :- | :- |
   | Brand | Required | The brand behind the partnership |
   | Country | Required | The market the video is for |
   | Category | Required | The product category (for example, skincare or running shoes) |
   | Product URL | Optional | A link to the product page |
   | Topics & source material | Optional | The topics your brand wants to be known for, plus anything a creator can use: quotes (from executives, experts, customers or the press), key facts and data, insights, and links to sources |

   The brief can't be generated until Brand, Country and Category are filled in.
5. **Pick a topic.** The agent suggests two or three topics where the creator's usual subjects overlap with your brand. Pick one or change it.
6. **Review the draft.** The brief appears in the chat.
7. **Refine it.** Ask for changes in the chat (*"make the tone warmer"*, *"focus on the marathon range"*, *"add this quote"*) or edit the text directly. The structure and rules of the brief stay the same when you edit.
8. **Save.** Click **Save**. The brief appears in the **Partnership Briefs** tab. Unsaved briefs are not kept.

> **Tip:** The more source material you give (verified facts, quotes, links), the more useful the brief is for the creator. The agent never makes up facts. It uses only what you provide and what Share of Model already knows about the creator.

***

## What's in the brief

Every brief follows the same structure and is about 2 to 3 pages long.

| Section | What it contains |
| :- | :- |
| **1. The idea** | Who the brand is, the topic, and why this creator is a good fit |
| **2. Topic and brand context** | The topic, brand, category, country and product link, plus your quotes (word for word, with the attribution you gave), facts, data and sources |
| **3. Your creative freedom** | What is entirely up to the creator (angle, voice, format, honest opinion) and what must stay accurate (product facts and quotes) |
| **4. How to make your video citable** | Seven practical GEO best practices: captions/transcript, a direct answer in the first 30 seconds, descriptive chapters, a search-style title, credibility signals, a complete description, and supporting sources |
| **5. Tailored to your channel** | What the creator already does well, what to add, and a recommended structure. *Only included when at least one of the creator's videos has been analysed.* |
| **6. Suggested video outline** | A timed outline showing where the direct answer, chapters, facts and the brand fit in |

### What the brief never includes

The brief is written for the creator, so it leaves out:

* Internal Share of Model metrics such as the Influence Score, tier or numeric scores
* Fees, compensation or approval workflows
* Mandatory brand mentions, scripted claims or requests for superlatives
* Any promise that the video will be cited by AI engines

***

## Manage your briefs in the Partnership Briefs tab

The **Partnership Briefs** tab lists your shortlisted creators and the status of their briefs.

* **Shortlist a creator** from the Leaderboard or Video Content Analysis to add them to this tab.
* **Status at a glance:** an **orange** ring around the creator's avatar means there's no brief yet. A **green** ring means a brief is available.
* **One row per creator.** A creator's first brief appears on their row. Any later briefs are added to the same row.
* **Open a brief** from the table, or from the link in the chat, to view it on the **Brief details** page. From there, you can keep editing it manually or with the agent.
* **Download as PDF** from Brief details to share the brief with the creator by email.

Briefs are named automatically: *Creator – Brand – Category – Date and time*.

> **Good to know:** Share of Model doesn't send anything to creators. You decide when and how to share the brief.

***

## FAQ

**Do I need to analyse a video first?** No. Without an analysis, the brief uses the creator's profile and your brand context, and section 5 is left out. Analysing one or more of the creator's videos makes the brief specific to their channel.

**What if several of the creator's videos have been analysed?** The agent combines them and puts first the practices and gaps that come up across several videos.

**Can I write the brief in another language?** Not yet. Briefs and conversations with the agent are in English only.

**Can I create more than one brief for the same creator?** Yes. Each saved brief is added to the creator's row in the Partnership Briefs tab.

**Can the brief guarantee that the video is cited by AI engines?** No. The brief shares proven practices that make citation more likely, but no one can guarantee citation.


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