> ## Documentation Index > Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt > Use this file to discover all available pages before exploring further. # Visibility Score > Understand how the Visibility Score combines presence and positioning into a single 0–100 metric. In generative search, visibility is not only about *being present* — it is also about **how prominently** a brand or domain appears in the answer. The **Visibility Score** measures the overall visibility level of a brand and/or domain inside LLM-generated responses, based on: * how often it appears, * and, where applicable, how highly it is positioned when shown as a link. The score ranges from `0` to `100`. Higher values mean stronger and more consistent visibility across results. Depending on the view, the Visibility Score can be calculated for: * **Brand mentions** * **Domains appearing as links** * **Both combined** ## How the score is calculated The score combines two complementary signals: * **Presence Rate** — how often a brand or domain appears across individual search results. * **Average top position** (links only) — how prominently a domain is positioned when it appears as a link. These signals are normalised into a percentage from `0` to `100`. Higher presence and better average position move the score closer to 100. ## How to read the score Read the Visibility Score as a **relative and comparative signal**, not an absolute judgment. * A **high score** indicates frequent and prominent visibility. * A **lower score** may reflect limited exposure, weaker positioning, or both. The score aggregates multiple signals, so it is most meaningful when compared across engines, thematics or periods. ## How this KPI fits with other signals The Visibility Score complements: * [**Presence Rate**](/platform/search/presence-rate) — focuses on frequency of appearance. * [**Sentiment Score**](/platform/search/sentiment-score) — qualifies how brand mentions are framed. Together, these KPIs let you distinguish: * frequent but low-impact visibility, * strong positioning with limited coverage, * visible narratives that are positively or negatively framed. ## What's next What it measures and how to read it. What it measures and how to read it. Where the score appears in the platform.