> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Visibility Gap

> Compare your domain and brand visibility against up to four competitors at prompt level.

The **Visibility Gap** view lays out your domain and brand presence and positioning for each tracked prompt across engines, side by side with competitors. Click a prompt to drill into your performance vs. each competitor.

<Frame caption="Visibility Gap view">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/search/Screenshot-2026-05-04-at-13_34_53-12fd96e4.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=4658391b9c027a4743ba07240ac55218" alt="Visibility Gap" width="2337" height="1341" data-path="images/platform/search/Screenshot-2026-05-04-at-13_34_53-12fd96e4.png" />
</Frame>

## What this view helps you analyse

You get prompt-level comparison of your domain and brand against competitors across both traditional and generative engines.

### Domain & Brand performance comparison

The module exposes two complementary modes:

* **Domain URL view** — competitor domain positions across engines (similar to [Overview](/platform/search/overview-what-how-purpose)).
* **Brand Mention view** — brand presence across engines, for awareness analysis.

Both modes support data download for time-period comparisons.

<Frame caption="Domain vs Brand view">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/search/Screenshot-2026-05-04-at-13_33_41-52a40344.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=21b138fc3e643123bec818af8981a955" alt="Performance comparison" width="2359" height="1406" data-path="images/platform/search/Screenshot-2026-05-04-at-13_33_41-52a40344.png" />
</Frame>

### Compare visibility scores against competitors

The chart spotlights industry leaders and visibility gaps where your domain or brand can improve.

<Frame caption="Visibility score comparison chart">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/search/Screenshot-2026-05-04-at-13_32_57-e8400d34.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=fa10dd4ff33c063359e93326fbe4ded8" alt="Visibility score chart" width="2320" height="510" data-path="images/platform/search/Screenshot-2026-05-04-at-13_32_57-e8400d34.png" />
</Frame>

<Tip>
  * **Y-axis** lists your domain/brand and competitors.
  * **X-axis** shows the percentage of domain presence or brand mentions across search engines.
  * Unlike the [Overview](/platform/search/overview-what-how-purpose) module — which combines domain presence and brand mentions — this chart separates the two signals.
</Tip>

### Select competitors

<Frame caption="Competitor selection">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/search/Screenshot-2026-05-04-at-13_24_02-ecb83c53.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=1fa306014ca6376d317428b0a3468024" alt="Select competitors" width="2332" height="941" data-path="images/platform/search/Screenshot-2026-05-04-at-13_24_02-ecb83c53.png" />
</Frame>

* Pick up to **4 competitors** (brand or subdomain) from the dropdown.
* Remove and add competitors freely — the data updates instantly.

### Prompt-level insights across engines and competitors

<Frame caption="Prompts table">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/search/Screenshot-2026-05-04-at-13_26_07-5d57ef09.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=8ba7e850067edc7612609a7cc8177318" alt="Prompts table" width="2322" height="1006" data-path="images/platform/search/Screenshot-2026-05-04-at-13_26_07-5d57ef09.png" />
</Frame>

**Columns**

* **Prompt** — tracked prompts with search type (Generic / Brand) and intent (Navigational, Informational, Commercial, Transactional).
* **Search Interest** — score based on Google Ad Planner search volume of the main keywords, weighted by relevance and 12-month trend.
* **Competitors** — competitor domains and brand mentions per engine, compared to yours.
* **Engines** — position across:
  * **Search engines** (Google, Bing) — *domain URL only*
  * **AI Overviews** (Google AI Overview, Bing AI Overview) — both modes
  * **Generative engines** (Gemini, Perplexity, SearchGPT, Google AI Mode, Claude) — both modes

Click **Details** on any prompt to open the side panel.

<Frame caption="Prompt details side panel">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/search/Screenshot-2026-05-04-at-13_27_02-2ba70b08.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=adf736fa73766ed7d688d2a9b620bbfe" alt="Prompt details" width="2293" height="491" data-path="images/platform/search/Screenshot-2026-05-04-at-13_27_02-2ba70b08.png" />
</Frame>

See the [Prompts view](/platform/search/prompts-what-how-purpose) for the full side-panel breakdown.

<Note>
  Data aligns with the **Prompts** tab, so you can track presence and performance across views consistently.
</Note>

## Key benefits

* Visualize where your domain and competitors are positioned, and where brand mentions surface.
* Compare your prompt-level URLs and brand mentions to those of competitors.
* Build a clear picture of your market positioning.

## Extra features

**Filters**

* Refine displayed data dynamically — filters propagate to the side panel.

**Charts**

* **Export** chart as PNG or its data as CSV.
* **Expand** chart for a larger view.
* **Ask Assistant** to trigger an automatic analysis of the chart.

**Tables**

* **Add/Hide columns** for readability.
* **Export** filtered tables to CSV or Excel.
* **Search** the table.
* **Sort** by any column.

## What's next

<CardGroup cols={2}>
  <Card title="Brand Mentions" icon="tag" href="/platform/search/brand-mentions-what-how-purpose">
    Identify the brands that dominate the space.
  </Card>

  <Card title="Prompts" icon="message" href="/platform/search/prompts-what-how-purpose">
    Drill into prompt-level performance.
  </Card>
</CardGroup>
