> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Presence Rate

> Measure how consistently a brand or domain appears in generative answers.

The **Presence Rate** measures how often a brand or domain appears across individual LLM-generated search results. It is expressed as a percentage from `0` to `100`, reflecting the share of results in which:

* a **brand is mentioned** in the answer,
* a **domain appears as a link**,
* or both, depending on the selected view.

## How the rate is calculated

For each analysed result, the platform detects whether a brand mention or a domain link is present. Each occurrence is counted, including multiple brand mentions inside the same answer.

The Presence Rate is the proportion of **eligible** results where the brand or domain appears.

<Note>
  A result is eligible when it contains at least one brand mention or domain link. Results where no brands or domains appear are excluded — they offer no opportunity for visibility.
</Note>

Presence is measured at the **result level**, not the prompt level. Each result counts independently. If the same prompt is analysed across five engines, that produces five distinct results.

## How to read the rate

The Presence Rate is a **consistency signal**.

* A **high Presence Rate** means the brand or domain appears regularly across engines and prompts.
* A **low Presence Rate** signals sporadic or limited exposure.

<Warning>
  Presence Rate does not indicate **how prominently** a brand or domain appears, only **whether** it appears.
</Warning>

## How this KPI fits with other signals

Read alongside:

* **[Visibility Score](/platform/search/visibility-score)** — how presence translates into prominence.
* **[Sentiment Score](/platform/search/sentiment-score)** — whether mentions are framed positively, neutrally or negatively.

Together, these KPIs contextualise exposure, impact and perception in generative answers.

## What's next

<CardGroup cols={2}>
  <Card title="Visibility Score" icon="ranking-star" href="/platform/search/visibility-score">
    The prominence companion KPI.
  </Card>

  <Card title="Sentiment Score" icon="face-smile" href="/platform/search/sentiment-score">
    The framing companion KPI.
  </Card>

  <Card title="Overview" icon="gauge" href="/platform/search/overview-what-how-purpose">
    Where the rate appears in the platform.
  </Card>
</CardGroup>