> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Multi-Channel Opportunities & Brief

> Turn GEO insights into channel-ready marketing action — directly from the platform.

This feature bridges the gap between GEO measurement and marketing execution. From a single platform, your team gets prioritised, AI-grounded recommendations across every major channel — with production-ready briefs you can deploy through your agency, an automated agent, or directly via Pencil.

<Frame caption="Multi-Channel Opportunities & Brief">
  <img src="https://mintcdn.com/jellyfish/oiuNBuQ2NqPF1etD/images/platform/roadmap/62845ba1-5c21-4a5b-9fb1-c5f03704d5ee-00968261.png?fit=max&auto=format&n=oiuNBuQ2NqPF1etD&q=85&s=1525a482cd1ca291b6e1f234419a52f6" alt="Multi-Channel Brief" width="1136" height="683" data-path="images/platform/roadmap/62845ba1-5c21-4a5b-9fb1-c5f03704d5ee-00968261.png" />
</Frame>

## Three capabilities, one flow

<CardGroup cols={3}>
  <Card title="Multi-channel recommendations" icon="bullseye">
    Prioritised, AI-grounded actions across YouTube, Reddit, PR, PDP, Search, TikTok and Display.
  </Card>

  <Card title="Organic and paid in one flow" icon="arrows-split-up-and-left">
    Organic content gaps to paid media briefs — every recommendation mapped to the right channel and audience.
  </Card>

  <Card title="Brief your agency or Pencil agent" icon="paper-plane">
    Each recommendation is ready to action via your agency, an automated agent, or directly through Pencil.
  </Card>
</CardGroup>

## How it works

<Steps>
  <Step title="Data-driven opportunity identification">
    Every month, for each Brand × Category × Country combination you track, the engine analyses your Share Of Model metrics to surface the gaps that matter most:

    * Brand-mention gaps vs. competitors, by thematic and by LLM
    * Domain and URL authority in AI citations
    * Over- and under-performing channels by market
    * Visibility-score trends over time

    <Note>
      The engine is analytical and deterministic — recommendations are produced by rules grounded in your real performance data. The same gap always generates the same category of recommendation. Reproducible, auditable, not subject to hallucinations.
    </Note>
  </Step>

  <Step title="Prioritised recommendations, by channel">
    Identified opportunities are translated into concrete, scored actions — organised by channel, mapped to the right audience, and covering organic and paid in a single view.

    | Channel                 | What gets optimised                                                                                      |
    | ----------------------- | -------------------------------------------------------------------------------------------------------- |
    | **On-site / PDP**       | On-site content structure, H1 tags and product pages optimised for AI crawlers and generative responses. |
    | **YouTube**             | Videos structured to earn citations from AI engines across your key categories.                          |
    | **Reddit**              | Reference discussions seeded in communities already cited by LLMs.                                       |
    | **PR**                  | Editorial coverage engineered for high LLM citation potential.                                           |
    | **TikTok**              | Short-form content aligned with AI-visible brand signals and audience targeting.                         |
    | **Display**             | Programmatic creatives mapped to GEO-identified gaps (DV360, PMax).                                      |
    | **ChatGPT / Rufus Ads** | Emerging AI advertising surfaces activated on validated brand themes.                                    |

    Each recommendation includes a detail side panel with:

    * Analytical reasoning — which gap, which metric, which competitor.
    * Priority score — Effort / Impact / Criticality.
    * Assigned team (Content, SEO, Paid Media, PR…) and target market.
  </Step>

  <Step title="Brief your agency or deploy via Pencil agent">
    Once a recommendation is validated, a production-ready brief is generated automatically. No reformulation, no extra scoping meeting — just hand it over.

    | Section                   | Content                                                        |
    | ------------------------- | -------------------------------------------------------------- |
    | **Action**                | Precise description of the task to complete.                   |
    | **Reasoning**             | Why this action, why now — backed by your Share Of Model data. |
    | **Thematic briefing**     | Strategic context of the category and GEO convictions.         |
    | **Team & timeline**       | Who does what, with what level of urgency.                     |
    | **Production guidelines** | Format, angle, keywords, configuration — ready to execute.     |

    <Tip>
      Briefs can be actioned via your agency, deployed through an automated Pencil agent, or executed directly inside Pencil.
    </Tip>
  </Step>
</Steps>

## Built for every marketing team

<CardGroup cols={2}>
  <Card title="Content & SEO" icon="pen-nib">
    Data-backed briefs with the exact angle, format and rationale. No more vague specs or guesswork.
  </Card>

  <Card title="Paid media" icon="bullhorn">
    Activate emerging AI ad surfaces (ChatGPT Ads, Rufus) with messages aligned to what LLMs associate with your brand.
  </Card>

  <Card title="PR & influence" icon="newspaper">
    Know which YouTube creators and Reddit communities AI already cites — and where to build authority.
  </Card>

  <Card title="CSMs & strategists" icon="user-tie">
    A fresh monthly action plan, structured by priority, to guide decisions across brands, categories and markets.
  </Card>
</CardGroup>

## FAQ

<AccordionGroup>
  <Accordion title="How often are recommendations refreshed?">
    Monthly — for every Brand × Category × Country combination you track. Priorities evolve in line with your latest data and competitor movements.
  </Accordion>

  <Accordion title="Can I customise or reject a recommendation?">
    Yes. You can validate, reject or hold any recommendation before triggering brief generation.
  </Accordion>

  <Accordion title="Are briefs exportable?">
    Yes. Each brief can be exported, shared with your agency, or pushed directly to Pencil for automated execution.
  </Accordion>

  <Accordion title="Which channels are available at launch?">
    Search / PDP, YouTube, Reddit, PR, Display (DV360, PMax), ChatGPT Ads, and Rufus Ads.
  </Accordion>
</AccordionGroup>