> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Search Ads Integration

> Turn Share Of Model insights into high-intent keyword recommendations for TikTok Search Ads.

Brands running TikTok Search Ads often struggle to choose the right keywords. TikTok's in-platform suggestions provide volume and relevance but lack brand and category nuance — while Share Of Model has rich thematic insight that, until now, couldn't be activated directly in TikTok.

The **Share Of Model + TikTok Search Ads** integration bridges that gap by transforming Share Of Model insights into actionable, high-intent keyword recommendations for your TikTok Search campaigns.

## Why it matters

TikTok Search Ads reach users with strong intent — people actively searching for products, services or brands. Performance depends on selecting the right keywords, but today's workflow is largely manual, guess-based and disconnected from brand insight.

This integration combines:

* **LLM-driven brand and category themes** from multi-channel perception data,
* **TikTok's Keyword Recommendation API** with search volume and relevance,
* a new **theme-based ranking engine** inside Share Of Model that surfaces the most strategic terms.

The result: smarter, more contextual keyword selection aligned with what your audience actually searches for.

<Frame caption="TikTok Search Ads integration">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/models/Capture-d_e_cran-2026-05-04-a_-15_54_00-ea9dce9e.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=b63dab5a59f153ef5d433bace32ad396" alt="TikTok integration" width="1585" height="1061" data-path="images/platform/models/Capture-d_e_cran-2026-05-04-a_-15_54_00-ea9dce9e.png" />
</Frame>

## What the integration delivers

<CardGroup cols={2}>
  <Card title="Smart keyword recommendations" icon="wand-magic-sparkles">
    Brand or category insight (English only) is converted into themes and matched with TikTok recommended keywords, ranked by thematic relevance, search volume and user-intent signals.
  </Card>

  <Card title="Theme-driven keyword groups" icon="tags">
    Keywords are organised under themes so the strategic connections behind each recommendation are explicit.
  </Card>

  <Card title="Export to TikTok Ads Manager" icon="file-export">
    Select the keywords you want and export an `.xlsx` formatted for TikTok Ad Groups, ready to upload into your Search campaign setup.
  </Card>

  <Card title="In-platform integration" icon="plug">
    Available in **Activation → TikTok** within Share Of Model.
  </Card>
</CardGroup>

## What the integration does

* Works across **all TikTok Search campaign types**
* Generates **100 keywords by default**, organised by theme
* Each keyword includes a **relevancy score** so you can evaluate fit at a glance — including the initial set
* **Generate More** lets you dial up additional keywords, with theme selection to focus on the areas most relevant to your strategy
* The algorithm is conservative by design: it only flags keywords for removal when they present a brand safety risk (e.g. harmful, discriminatory, or sensitive content) — preserving your existing keyword strategy wherever possible

## How to connect and start an optimization

<Steps>
  <Step title="Connect your TikTok Ads Manager">
    Go to **Workspace Settings → Integrations** and link the client's TikTok Ads Manager account via the **TikTok Connector**.
  </Step>

  <Step title="Create a new optimization">
    Go to **Integrations → TikTok Search Ads Keywords** and click + **New Optimization**. The setup is a 3-step flow:

    1. **Destination** — Select the TikTok account, the campaign you want to optimize, and the specific ad groups to target. Keywords are applied at the ad group level, so selecting the right ad groups matters.
    2. **Source** — Select the Share of Model analysis whose insights will feed the optimization. You can search across all available analyses by brand name or category.
    3. **Summary** — Review and confirm before the optimization is created.
  </Step>
</Steps>

<Note>
  Requires **Editor** or **Owner** permissions on the workspace.
</Note>

## Who it's for

* Performance marketers
* Growth managers
* Paid media strategists running TikTok Search Ads
* Anyone looking to improve keyword targeting with a data-driven, insight-backed workflow

## Benefits

* **Higher performance** — keywords with real brand resonance and proven search intent.
* **More strategic targeting** — contextual themes, not just raw keyword lists.
* **Faster, more efficient workflows** — automate thematic discovery instead of doing manual research.
* **A clear bridge between insight and activation** — turn Share Of Model perception insights into TikTok campaign improvements.

This launch is an important step in making Share Of Model not just an insight platform, but a **performance activation engine** — starting with one of the world's most culturally influential ad platforms.

## What's next

<CardGroup cols={2}>
  <Card title="Google Ads PMax" icon="google" href="/platform/models/introducing-jellyfish-s-share-of-model-integration-with-google-ads-performance-max-pmax-beta">
    Activate Share Of Model inside Google Ads.
  </Card>

  <Card title="Smart Audience" icon="users" href="/platform/models/smart-audience-use-llm-powered-segments-to-supercharge-your-paid-strategy-beta">
    LLM-powered audience segments for paid campaigns.
  </Card>
</CardGroup>