> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads PMax Integration (Beta)

> Activate Share Of Model brand-perception insights inside Google Ads Performance Max campaigns.

Share Of Model insights are now linked directly to **Google Ads Performance Max (PMax)** campaigns. Built in collaboration with Google's R\&D teams, this is the *first* opportunity to harness LLM brand-perception data to optimise paid-media performance at scale.

## What is Performance Max?

PMax is Google's most automated, AI-driven campaign type. It reaches audiences across Google's ecosystem — Search, YouTube, Display, Discover, Gmail — from a single campaign. Google's AI handles bidding, targeting and ad creation; advertisers focus on providing high-quality creative assets.

### Core components

* **Asset groups** — the creative foundation: images, headlines, videos, logos. Each group reflects a product, audience, or creative theme.
* **Search themes** — intent-driven signals that help Google match ads to high-intent users. They act as "intent prompts" rather than traditional keywords.

## Prerequisites

* An existing analysis on the Share Of Model platform.
* **Org Owner** or **Org Editor** access on Share Of Model.
* Google Ads accounts with **Standard access** added to your workspace.
* Active PMax campaigns and available asset groups.

## How it works

<Steps>
  <Step title="Perception insight">
    AI analysis detects brand traits that set you apart from competitors.
  </Step>

  <Step title="Google Ads audit">
    Existing PMax campaigns are reviewed for semantic consistency and coverage.
  </Step>

  <Step title="Messaging gap detection">
    Surface where current messaging misses the mark on key user intents.
  </Step>

  <Step title="Search Themes injection">
    Using Keyword Planner and AI filters, the most impactful Search Themes are added directly to your campaigns.
  </Step>

  <Step title="Brand policy enforcement">
    Recommendations follow your account-level brand policy.
  </Step>
</Steps>

## What makes it effective

* **Semantic concepts** — Search Themes reflect live user intent, not generic keywords.
* **AI validation** — embedding-based deduplication and relevance filtering.
* **Strategic value** — every theme is chosen for both demand and performance potential.

## Added value

* **Enhanced signals** — clearer intent alignment and more resonant queries.
* **Creative alignment** — cohesive experience from ad to landing page.
* **Visibility & traffic uplift** — ads speak the language of your customers, lifting CTR and conversions.
* **Faster optimisation** — better targeting and richer data accelerate the learning curve.
* **Direct push to Google Ads** — apply recommendations or export for later.

<Frame caption="PMax integration overview">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/models/Screenshot-2026-05-05-at-12_55_16-44809677.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=4e4b8a729e6d80c3aee2cc37dafb9225" alt="PMax overview" width="2466" height="946" data-path="images/platform/models/Screenshot-2026-05-05-at-12_55_16-44809677.png" />
</Frame>

<Frame caption="PMax recommendations">
  <img src="https://mintcdn.com/jellyfish/MmUm2_YE5Jn6SqTt/images/platform/models/Screenshot-2026-05-05-at-12_54_17-8a47ec62.png?fit=max&auto=format&n=MmUm2_YE5Jn6SqTt&q=85&s=9db33b30939fad7c29987b573712a8ed" alt="PMax recommendations" width="2444" height="1088" data-path="images/platform/models/Screenshot-2026-05-05-at-12_54_17-8a47ec62.png" />
</Frame>

## Intent-based optimisation — Promotion Type Selector

Three-axis intent control lets you set guardrails at the asset-group level to keep PMax aligned with business goals.

<Tabs>
  <Tab title="Product (transactional)">
    **Focus** — direct sales and high-conversion actions.

    **Strategy** — locks the model onto transactional keywords, ensuring budget is spent on users ready to purchase rather than information seekers.
  </Tab>

  <Tab title="Service (solution)">
    **Focus** — lead generation, consultations, professional guidance.

    **Strategy** — prioritises high-touch intent for users seeking expertise and professional solutions.
  </Tab>

  <Tab title="Brand (aspirational)">
    **Focus** — authority, trust, market awareness.

    **Strategy** — captures broad, top-of-funnel keywords to build a pipeline of future customers without forcing a hard sell.
  </Tab>
</Tabs>

<Tip>
  Align bidding with intent — spend aggressively on **Product** for immediate ROI, while using **Brand** to capture high-volume, cost-effective awareness.
</Tip>

## Enhanced control & visibility

### Search Themes pivot tables

Move beyond siloed management with a holistic view of your keyword strategy.

* **Dual perspective** — toggle between a Search Themes view (which groups a theme impacts) and an Asset Groups view (thematic coverage per group).
* **Smart harmonisation** — instantly spot if the same theme is used across too many groups (avoid internal competition).
* **Bulk management** — keep, add or remove themes across the inventory from one interface.
* **Inventory tracking** — monitor Search Theme volume in real time (e.g. 3/50) to stay within Google's limits.

### Native Google Ads data integration

Assess campaign health without switching platforms.

* **Ad strength visualisation** — Poor / Average / Good scores identify assets that need a refresh.
* **Live status flags** — manage Enabled / Paused statuses and campaign names within the optimisation workflow.

### Relevance scores & predictive metrics

Every Search Theme suggestion includes algorithmic justification.

* **Relevancy score** — Strong / Average / Weak indicator based on historical performance and Asset Group semantics.
* **Logic summaries** — a "Why" block per recommendation, explaining the optimisation logic.
* **Incremental learning** — the system prioritises thematic patterns that historically drive the highest performance for your account.

## What's next

<CardGroup cols={2}>
  <Card title="TikTok Search Ads" icon="tiktok" href="/platform/models/introducing-share-of-model-integration-with-tiktok-search-ads-beta">
    Activate Share Of Model insights on TikTok.
  </Card>

  <Card title="Smart Audience" icon="users" href="/platform/models/smart-audience-use-llm-powered-segments-to-supercharge-your-paid-strategy-beta">
    LLM-powered audience segments for paid campaigns.
  </Card>
</CardGroup>