> ## Documentation Index
> Fetch the complete documentation index at: https://docs.shareofmodel.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Introduction to Asset Evaluation

> Score creative assets against brand attributes using multimodal LLMs to refine campaign messaging.

The **Asset Evaluation** feature provides a systematic way to assess how well creative assets align with campaign objectives. It focuses on key brand attributes — trustworthiness, innovation, ease of use, and others you define — and exposes how AI perceives and interprets these elements.

## How it works

<Steps>
  <Step title="Score brand attributes">
    Each creative asset is analysed and scored against every brand attribute, giving a clear measure of how effectively it carries the brand's core messaging.
  </Step>

  <Step title="Analyse content consistency">
    Multimodal LLMs evaluate text, images and videos together to determine whether they align with predefined campaign objectives.
  </Step>

  <Step title="Refine in a few clicks">
    A guided interface lets you assess relevance and adjust campaigns quickly, without leaving the platform.
  </Step>
</Steps>

## Key features

<CardGroup cols={2}>
  <Card title="Evaluate and rank" icon="ranking-star">
    Rank creative assets by alignment with key brand attributes to prioritise the strongest content.
  </Card>

  <Card title="Compare assets" icon="scale-balanced">
    Compare two versions of an asset side by side to identify the most effective execution.
  </Card>
</CardGroup>

## Benefits for marketers

* **Enhanced transparency** — clear insight into how AI evaluates your creatives.
* **Brand consistency** — verify that every asset conveys the brand's key attributes.
* **Refined messaging** — measure how well messages resonate and adjust campaigns accordingly.
* **Optimised selection** — identify the most relevant version through comparative analysis.

## What's next

<CardGroup cols={2}>
  <Card title="Asset Evaluation Starter Kit" icon="rocket" href="/platform/evaluations/asset-evaluation-starter-kit">
    Run your first evaluation step by step.
  </Card>

  <Card title="GEO Audit" icon="magnifying-glass-chart" href="/platform/evaluations/geo-audit">
    Assess your website's readiness for AI-generated answers.
  </Card>
</CardGroup>